Pandable

Pandable

Graphic Designer

Graphic Designer

Jan - Nov 2019

Jan - Nov 2019

As Pandable’s first designer, I built out their creative offering — from illustrations and blog graphics to web UI and motion design — helping the agency elevate its SEO content with design-led storytelling and win repeat client work.

Graphic Design

UI/UX Design

Illustration

Motion Design

Adobe Creative Suite

I joined Pandable, a small SEO agency, when they were looking to expand into design and creative content. I was their first in-house designer, working remotely and reporting directly to the founders. It was my first fully remote role.

My main dutires were to design graphics for client blog posts, interpreting the SEO-driven content written by my colleagues into visuals that helped clarify the topics and made articles more engaging and shareable. The founders would brief me on client goals, but I always researched the companies myself to understand their tone and visual style before starting.

Illustration & Visual Identity

Pandable had never had a brand idendity that went beyond their logo, so my first project was to start playing around to fiqure out how to make the brand more recognisable online and help get clients. I created some fun isometric panda mascots and animated blog headers that gave the agency a more playful, distinctive personality.

Illustration & Visual Identity

Pandable had never had a brand idendity that went beyond their logo, so my first project was to start playing around to fiqure out how to make the brand more recognisable online and help get clients. I created some fun isometric panda mascots and animated blog headers that gave the agency a more playful, distinctive personality.

For Paper Republic, a literary lifestyle brand, I illustrated a series of cityscapes for a piece about famous literary cities. The challenge was to capture each location's vibe using just a few landmarks and a limited colour palette. Trying to capture Paris or Dublin in three colours and a handful of shapes was a fun challenege and I'm chuffed with the results because, in my (not at all bias eyes) each one does feel recognisable.

Another challenege was working with CardConnect, who already had a very estabished brand style, which could not be deviated from. So I had to become a creative chameleon and mimic a style that I had not come up with. It feels a bit odd trying to create something so that it doesn't look like you've done it, but I learned a lot of techniques by desconstructing another designers work and having lots of "ah, so that's how you did that!" moments.

Another challenege was working with CardConnect, who already had a very estabished brand style, which could not be deviated from. So I had to become a creative chameleon and mimic a style that I had not come up with. It feels a bit odd trying to create something so that it doesn't look like you've done it, but I learned a lot of techniques by desconstructing another designers work and having lots of "ah, so that's how you did that!" moments.

Another challenege was working with CardConnect, who already had a very estabished brand style, which could not be deviated from. So I had to become a creative chameleon and mimic a style that I had not come up with. It feels a bit odd trying to create something so that it doesn't look like you've done it, but I learned a lot of techniques by desconstructing another designers work and having lots of "ah, so that's how you did that!" moments.

UI/UX Design for QYNN

For QYNN, a business data company, I designed the UI/UX for a new web platform that made company data accessible to non-technical users (a bit like Companies House). I focused on creating clean tables, filters, and summary cards that presented key insights at a glance and worked just as clearly on mobile as it did on desktop.

Again, it was fun to work outside of my experitise and collaborate with data engineers, learning how they see the product and what they beleieve to be the key things, and then trying to visualise that.

UI/UX Design for QYNN

For QYNN, a business data company, I designed the UI/UX for a new web platform that made company data accessible to non-technical users (a bit like Companies House). I focused on creating clean tables, filters, and summary cards that presented key insights at a glance and worked just as clearly on mobile as it did on desktop.

Again, it was fun to work outside of my experitise and collaborate with data engineers, learning how they see the product and what they beleieve to be the key things, and then trying to visualise that.

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